May 2002
Riverbank, Calif. -- On May 16, 2002, students around the world
will curl up with a good book to celebrate reading on the 10th
annual
READ IN!™, organized by the Read In Foundation. Created
in 1993 by Jane Coffey, the READ IN! began as a way to use children's
affinity for technology to encourage them to read. Her story
shows the power of the Internet to spread a good idea, as well
as the limits of technology to sustain it.
Read In Online Event Cancelled
This year, due to technical challenges beyond the foundation's
control, they will not offer the interactive online component
of the event.
In a letter posted to the Read In web site (www.readin.org), Coffey
wrote: "Every effort has been made, every avenue has been explored
to find the resources and technical support to host the May 16th
event. Therefore, we are now forced to make this heartbreaking decision."
When Coffey announced the cancellation of the READ IN!, one author
offered to fund the whole event. While the foundation will not turn
away contributions, they need technical expertise and moderator experience
to make the event work. There is no time to train or find resources
for this year.
According to Joni Podolsky, Program Director for Wired For Good
at the Center for Excellence in Nonprofits, the foundation's
problem
is not uncommon for volunteer-based non-profits. "Many nonprofits
have to rely on an individual or volunteer to accomplish something
because they don't have the funds or resources to hire someone in-house.
To succeed, they have to control at least two sides of the "triangle
of constraints": scope, resources, and time.
Within days of posting her message, Coffey received 900 letters
from teachers and students, assuring her that they would still
hold their
READ IN!. The power of the idea--a daylong celebration of reading
and books--remains and spreads through the Web site, experience and
word of mouth even without the online activities that first sparked
interest.
Connecting Students to Authors
The computer technician at an elementary school in 1993, Mrs. Coffey
grew weary of her students' fascination with computers and lack of
interest in reading. They would come to her lab and ask to play games.
They did not understand that the intelligent readers excelled at
games because they read to find out more about the context, rules
and strategy. She decided to connect students with the most popular
children's authors over the Internet.
At the first READ IN!, two 3rd grade classes connected over an
America Online Account and asked an author questions. She watched
as the
children became engaged and imagined READ IN!s with hundreds of thousands
of students around the world participating.
The READ IN! Interface
Coffey and her volunteers organize a day-long event where participating
schools log-in to the READ IN! site and participate in a moderated
interview of their favorite author. The day begins at 8 am on the
East Coast and goes until 4 pm Pacific Time with a different author
scheduled every 30 minutes. Some of the most popular authors of children
and young adult literature have participated (http://www.readin.org/authors/authors.htm).
The Virtual Space
(http://www.readin.org/event/how_does_it_work.htm) consists of
two text-based screens. The virtual auditorium is a secure space
where
the moderator pastes questions sent in by participating schools and
the author responds. The room scrolls slowly so that students can
follow along and look for their school's questions to appear. The
question room allows students and teachers to type questions for
the moderator's review.
Coffey takes pride in the safe environment for children created
by the READ IN!. They have made many modifications over the years
so
that students cannot talk to each other, and everyone knows that
they have to use appropriate language or risk their whole school's
access. The moderation and technology are essential to meeting children's
expectations and to creating the experience Coffey values.
Engaging Reluctant Readers
Coffey and her volunteers have hundreds of stories to tell about
the impact of the READ IN! on individuals. Just one illustrates the
power of motivation. A 4th grade student did not want to learn to
read. His teacher told him that he could write to an author through
the READ IN!, but he still wasn't interested. He saw her preparing
for the READ IN! typing a message and getting an instant reply. This
peaked his curiosity. He asked her if he could type the questions
at the READ IN!. She made a deal with him, if he read a book by the
event in three weeks, he could type. He finished his first book ever
in 2.5 weeks, typed in a question, and it was selected by the moderator.
He has been reading ever since.
Will the READ IN! Survive?
The READ IN! depended on the technology expertise and support of
one organization that has gone the way of many Internet companies.
However, the purpose of the foundation is "to promote and encourage
global literacy and the use of telecommunications technology in education." Whether
or not it can revive the READ IN! event with new technology and new
support, it has created a worldwide community dedicated to literacy
and a treasure trove of resources on its Web site. The latest addition
to the site aligns the READ IN! with the President's research-based
reading initiative with hundreds of activities, links to web sites,
and suggested books.
Perhaps this excerpt from the Web site says it best:
Again, we cannot stress strongly enough: DO NOT plan to have your
students sit in front of a computer monitor for seven hours!...HOW
BORING!...Plan a fun day...take breaks...visit other classrooms...Encourage
community members to come in and read...Have "Plan B" ready,
just in case the technology does not cooperate! Remember, this is
an exciting time to be part of technology, but it is also a time
of experimentation and uncertainty...We are pioneers and as such,
we have to pave the way for those that follow!
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