FOR
IMMEDIATE RELEASE
November 14, 2000
Yahoo!
Launches Spanish-language Internet Education Program
Camp Yahoo! en español
Offers Free, Educational Program to Schools
and Not-For-Profit Organizations
Oakland, Calif. --
Yahoo! Inc. (Nasdaq: YHOO), a global Internet communications, commerce
and media company, today unveiled Camp Yahoo! en español,
a Spanish-language Internet education initiative, which offers
training and materials to schools and not-for-profit organizations
to help introduce people of all ages and backgrounds to the Internet.
To implement this program across the country, Yahoo! is working
together with several not-for-profit agencies, including Aspira,
NetDay, PowerUP and the Points of Light Foundation.
Camp Yahoo! was developed
by Yahoo! as a basic Internet instruction package designed to strengthen,
support and complement technology initiatives in underprivileged
communities throughout the United States. Authored in English and
Spanish as a printed and online training curriculum, Camp Yahoo!
aims to "train the trainer" by offering materials and hands-on
training to qualified instructors. The program is available free-of-charge
to any qualified not-for-profit organization, community center,
library, school or service group in need of resources to facilitate
Internet education and increase general knowledge of how to use
the Web.
Camp Yahoo! en español
was created to meet the growing demand for Internet education among
one of the fastest growing population groups in the United States.
This program is specifically targeted to people whose primary language
is Spanish as well as those who prefer to navigate the Internet
in Spanish. According to a report by the United States Department
of Commerce, Hispanic households currently have one of the lowest
Internet penetration rates but exhibit one of the highest adoption
rates among American households.
"Yahoo! is delighted
to introduce the Camp Yahoo! instructional program in Spanish as
another resource to help extend and increase access to Internet
education among Hispanics throughout the U.S.," said Heather Killen,
senior vice president of international operations at Yahoo! Inc. "By
implementing Camp Yahoo! en español in schools and not-for-profit
organizations, we hope to ensure that more people have access to
the training and education necessary to take full advantage of
the Internet."
The Camp Yahoo!
initiative, introduced earlier this year, was developed to meet
four basic Internet education objectives:
- To make the Internet
easy-to-use for the average person--providing tips about how
to get online and how to find information and services on the
Internet quickly and efficiently.
- To demonstrate how
the Internet can be used in many aspects of everyday life--providing
useful and important information about discovering content of
interest to people of all ages.
- To provide an appropriate
child and adult Internet experience in a safe way--providing
age appropriate information such as how to find homework assistance
online for children, and how to communicate online for adults.
- To learn about sharing
information with other Internet users--providing both children
and adults with tips about sharing information and the tools
to discover safe and enjoyable experiences on the Web.
"We are pleased to
join Camp Yahoo! en español in this educational initiative
in the Hispanic community", said Julie Evans, CEO of NetDay. "Through
NetDay's Digital Divide Initiative in the Bay area, we have coordinated
hundreds of volunteers, businesses, community leaders, and corporate
sponsors to provide Internet access to several area schools. NetDay's
nationwide efforts have also enabled schools across the country
to receive newly installed advanced network connections linking
students and teachers to some of the newest technologies of today".
"We are very excited
to join Yahoo! en español, as we aspire to empower our youth
with hands-on basic Internet education necessary to take full advantage
of the Internet and the quality information it offers", said Hilda
Maldonado, executive director of ASPIRA Puerto Rico.
"We look forward to
working with Yahoo! en español to deliver information and
content in Spanish to meet the needs of underserved Hispanic youth
nationwide," said Rae Grad, CEO of PowerUP, the nation's leading
organization dedicated to helping young people succeed in the digital
age. "We are pleased to be working with Yahoo! en español
to provide information about how to better bridge the digital divide
and provide Spanish language links to kid-appropriate Web sites,
which we will feature on PowerUP Online."
The English and Spanish-language
Camp Yahoo! training materials have been designed by Internet and
educational experts for various age groups, with a different emphasis
for children and adults. Materials are available for primary school
children (ages 5 to 7), upper elementary school children (ages
8 to 10), middle school children (ages 11 to 13), and adults (teens
over 14 and over).
About
Aspira
The ASPIRA Association, Inc. is the only national nonprofit organization devoted
solely to the education and leadership development of Puerto Rican and other
Latino youth. Since 1961, ASPIRA has pursued its mission of empowering the
Latino community through the development of its youth. All of ASPIRA's goals
and activities spring from one basic belief: Puerto Ricans and Latinos have
the collective potential to move their community forward. With community-based
offices in large cities of six states and Puerto Rico, ASPIRA's 600 staff members
work with over 25,000 youth and their families each year to develop that potential.
Since its founding, ASPIRA has provided more than a quarter of a million youth
with the personal resources they need to remain in school and contribute to
their community.
About
NetDay
NetDay is a national, education technology non-profit organization that continues
to help schools build and enhance connections as well as to guide them on the
effective and appropriate use of technology resources to enhance and support
K-12 education. NetDay's vision is to help educators "think beyond" the technical
connections of computers and the Internet to educational results.
About
the Points of Light Foundation
The Points of Light Foundation, the nation's leading organization for volunteering,
works to engage more people more effectively in volunteer community service
to help solve serious social problems. The Foundation works in partnership
with the Volunteer Center National Network, the nation's primary local leadership
and resource organizations for volunteering.
About
PowerUP
PowerUP is a national non-profit organization dedicated to bringing low to
no cost technical resources together in the form of partnerships to meet the "Five
Promises" identified by America's Promise--The Alliance for Youth as instrumental
to positive youth development. The "Five Promises" are caring adults, safe
places, a healthy start, marketable skills and opportunities to serve. PowerUP
partners provide technology, funding, trained personnel, innovative interactive
programming, in-kind support and other resources to bridge the digital divide.
About Yahoo! Yahoo! Inc. is a global Internet communications, commerce and
media company that offers a comprehensive branded network of services to more
than 166 million individuals each month worldwide. As the first online navigational
guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising,
household and business user reach, and is one of the most recognized brands
associated with the Internet. The company also provides online business services
designed to enhance the Web presence of Yahoo!'s clients, including audio and
video streaming, store hosting and management, and Web site tools and services.
The company's global Web network includes 24 local World properties outside
the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America,
Canada and the United States, and is headquarted in Santa Clara, California.
Editorial
Contact:
Julie Fuentes/Annabel Beyra
GrupoUno International
Ph: 305-448-6111
Email: Julie@reiser-reiser.com
Aspira
Hilda Maldonado
Aspira of Puerto Rico
Ph: 787-750-0505
NetDay
Jodie Pozo-Olano
Director of Communications
Ph: 703-237-3340
Email: jodieo@cox.rr.com
Points
of Light
Maria E. Herrmann
Senior Director, Development
Ph: 202-729-8198
Email: mherrmann@pointsoflight.org
Power
Up
Aili Jokela
Vice President, Marketing and Communications
Ph: 703-610-3517
Email: ailijokela@aol.com
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